
Use client and server events, secure forms, and batch imports to capture trustworthy signals, then route them through a customer data platform with schema enforcement. Add consent preferences and identities early, map to warehouse tables, and expose clean, well-documented models marketers can safely query without surprises.

Drag-and-drop workflows coordinate audiences, branching logic, delays, and channel selection while listening for event triggers. Centralized error handling, retries, and alerting keep journeys resilient. Non-technical users test paths with sample profiles, then promote approved flows to production with versioning and rollback that respects audit requirements.

Connect email, in-app guides, push notifications, SMS, web personalization, and advertising audiences. Maintain preferences and frequency caps across channels to protect trust. Use content blocks and localization libraries to scale creative efficiently, and feed engagement outcomes back to the warehouse to improve scoring, suppression, and prioritization.
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